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Improving Information Access: NEAVS Web Site Gains ‘Bobby Approval’

(Winter 2002) — NEAVS’ Web site (www.neavs.org) has received "Bobby approval" from the Center for Applied Technology (CAST), designating that it meets universal design for learning guidelines. This ensures that the site’s information is available to all, including persons with disabilities.

CAST’s "Bobby" is a Web-based tool that analyzes Web pages for their accessibility to people with disabilities. "Bobby’s" analysis of accessibility is based on the World Wide Web Consortium’s Web Content Guidelines.

But who, exactly, is "Bobby"? According to CAST’s Web site, in developing a Web-based entity who would expose barriers, encourage compliance with existing guidelines and teach Web masters about accessibility, CAST came up with the idea of a helpful detective. And, thus, "Bobby" – a smiling British police officer logo – was born.

To become "Bobby approved" a Web site must provide text equivalents for all images and multimedia, ensure that all information conveyed with color is also available without color, and provide summaries of graphs and charts.

More than 21 million Americans have disabilities that impact their ability to utilize the rich information source of the World Wide Web.

"Bobby approval" is the first step to ensuring accessible Web page design. "NEAVS is encouraging organizations to take advantage of CAST’s free public service for testing Web site accessibility at www.cast.org," said Capaldo. "The anti-vivisection message asks for better and more humane science. The Web is an important venue to get that message out."

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